Link Building
The most powerful tool in search engine optimisation is the external backlink. At a basic level backlinks from external sites to your website count as a “vote” for your site, the more “votes” the better you will rank
As with many things in life it is a bit more complicated than that basic description. Firstly not all “votes” are equal, a link from a well respected site that has a similar theme to your site will be worth more than a link from a newly built site on an unrelated theme. Secondly links embedded in content with the same subject matter as your site are worth more than links buried at the footer of a page. Thirdly the anchor text of the link should contain your keywords, if not the link will be less helpful. Fourthly there are many more subtleties to the nature of a backlink to cram all the link building best practice into four points!
We can offer a complete link building scheme for your SEO campaign, but as the duration and complexity of any campaign is determined by your businesses market and level of competition we can’t offer simple menu pricing, but contact us and we will be able to assess your marketplace and competition and provide a detailed quote.
