Google the affiliate?
There has long been speculation that Google would enter the affiliate sales market, and it’s first foray would appear to have shown itself in the past few days.
A search for “secured loans” on Google.co.uk http://www.google.co.uk/search?hl=en&q=secured+loans&btnG=Google+Search&meta= Shows a very interesting feature at the top of the paid search results:
Clicking through you are presented with a comparison table of suppliers with “get quote” buttons as the call to action. Clicking”get quote” you will be asked for your name, email, phone number and best time to call. We are presuming that the suppliers listed are paying on a per lead basis. A qualified lead with a phone number is likely to earn Google more than a click through on a standard ad.
More details on the scheme are available from Google at http://www.google.co.uk/help/merchantsearchbeta/compare.html
We’ll be watching closely to see which markets Google extend their affiliate reach into.
Comments
Comment from Juan
Date: June 9, 2008, 6:40 pm
Great post, thanks.
Comment from Icmeler
Date: June 10, 2008, 5:29 am
Im not sure if this a good news or the other. But still it is worth to wait and see the outcomes of this one. Thanks for the updates.
Comment from dania
Date: June 10, 2008, 10:49 am
Nice Blog.Thanks For sharing
Comment from gwen
Date: June 11, 2008, 5:17 am
Powerful information. What will they try next.
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