Google Pagerank – Importance versus Relevance

We quite often see people who are obsessed with getting links from high page rank sites, as if this is all that they need to do to achieve great positioning in the search results.

What they are forgetting is that Pagerank is a measure of page importance whereas the search engine results for a search term are a measure of relevance.

The main benefit of having gaining Pagerank for a page is that pages considered important by Pagerank will be kept in Google’s main index rather than its supplemental index. So if you have a page that is in the supplemental index then gaining links from high Pagerank sites will pull the page into the main index.

When trying to rank for a search term it is the relevance of the pages from which you have backlinks that is the more important factor thank their Pagerank value, picking up PR is a bonus rather than the means to the end here.

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